A Comparison of Fully Labeled and Top‐Labeled Grid Question Formats

Placing items in a grid requires respondents to engage in the difficult response task of connecting information in rows and columns and therefore has been shown to reduce response quality. In web surveys, dynamic programming features can be used to help respondents with this task, thereby reducing s...

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Bibliographische Detailangaben

Hauptverfasser:	Smyth, Jolene D, Olson, Kristen
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	data quality eye tracking grid item nonresponse mail survey questionnaire design straightlining web survey
Online-Zugang:	Volltext
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