Public Sector Communication and Strategic Communication Campaigns
Today's information society requires that public sector organizations move beyond their role as objective information providers and adopt a strategic approach to communication. This chapter examines strategic communication as the fundamental process through which public sector actors influence...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buchkapitel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 258 |
|---|---|
| container_issue | |
| container_start_page | 245 |
| container_title | |
| container_volume | |
| creator | Werder, Kelly Page |
| description | Today's information society requires that public sector organizations move beyond their role as objective information providers and adopt a strategic approach to communication. This chapter examines strategic communication as the fundamental process through which public sector actors influence public opinion, and it examines the strategic communication campaign as the method for producing societal change. The context in which strategic communication campaigns occur is explored, and a review of theoretical perspectives relevant to the study of campaigns is provided. In addition, the aspects of the communication process important to public sector communication are presented and challenges to the enactment of public sector communication campaigns are discussed. Finally, areas for future research are proposed. |
| doi_str_mv | 10.1002/9781119263203.ch16 |
| format | Book Chapter |
| fullrecord | <record><control><sourceid>wiley</sourceid><recordid>TN_cdi_wiley_ebooks_10_1002_9781119263203_ch16_ch16</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>10.1002/9781119263203.ch16</sourcerecordid><originalsourceid>FETCH-LOGICAL-c287f-2939ba980eb0773aaf43b8077dcf0572dfbf8cc2cdb72b17790e5739822173973</originalsourceid><addsrcrecordid>eNptkNtKw0AQhldEUGtfwKu8QOLObJrZvSzBQ6GgUAXvwu5mt642B5oU0ac3tVIIeDP_HP5vLn7GroEnwDneKJIAoDATyEVi3yA7YZfHTXp6HCB9PWfTrnvnA4apyggu2PxpZzbBRitn-2Yb5U1V7epgdR-aOtJ1Ga36re7derCMb7muWh3WdXfFzrzedG76pxP2cnf7nD_Ey8f7RT5fxhYl-RiVUEYryZ3hREJrnwojh7a0ns8IS2-8tBZtaQgNECnuZiSURIRBSEyYOPz9DBv3VTjTNB9dAbzYp1CMUij2KfyWgUr-ocbu79AeiLb04gfxgV-Q</addsrcrecordid><sourcetype>Enrichment Source</sourcetype><iscdi>true</iscdi><recordtype>book_chapter</recordtype></control><display><type>book_chapter</type><title>Public Sector Communication and Strategic Communication Campaigns</title><source>O'Reilly Online Learning: Academic/Public Library Edition</source><creator>Werder, Kelly Page</creator><contributor>Canel, María‐José ; Luoma‐aho, Vilma</contributor><creatorcontrib>Werder, Kelly Page ; Canel, María‐José ; Luoma‐aho, Vilma</creatorcontrib><description>Today's information society requires that public sector organizations move beyond their role as objective information providers and adopt a strategic approach to communication. This chapter examines strategic communication as the fundamental process through which public sector actors influence public opinion, and it examines the strategic communication campaign as the method for producing societal change. The context in which strategic communication campaigns occur is explored, and a review of theoretical perspectives relevant to the study of campaigns is provided. In addition, the aspects of the communication process important to public sector communication are presented and challenges to the enactment of public sector communication campaigns are discussed. Finally, areas for future research are proposed.</description><identifier>ISBN: 111926314X</identifier><identifier>ISBN: 9781119263142</identifier><identifier>EISBN: 1119263204</identifier><identifier>EISBN: 9781119263203</identifier><identifier>DOI: 10.1002/9781119263203.ch16</identifier><language>eng</language><publisher>Hoboken, NJ, USA: John Wiley & Sons, Inc</publisher><subject>campaign ; information society ; message effectiveness ; strategic communication ; theoretical frameworks</subject><ispartof>The Handbook of Public Sector Communication, 2020, p.245-258</ispartof><rights>2020 John Wiley & Sons, Inc.</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c287f-2939ba980eb0773aaf43b8077dcf0572dfbf8cc2cdb72b17790e5739822173973</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>775,776,780,789,27902</link.rule.ids></links><search><contributor>Canel, María‐José</contributor><contributor>Luoma‐aho, Vilma</contributor><creatorcontrib>Werder, Kelly Page</creatorcontrib><title>Public Sector Communication and Strategic Communication Campaigns</title><title>The Handbook of Public Sector Communication</title><description>Today's information society requires that public sector organizations move beyond their role as objective information providers and adopt a strategic approach to communication. This chapter examines strategic communication as the fundamental process through which public sector actors influence public opinion, and it examines the strategic communication campaign as the method for producing societal change. The context in which strategic communication campaigns occur is explored, and a review of theoretical perspectives relevant to the study of campaigns is provided. In addition, the aspects of the communication process important to public sector communication are presented and challenges to the enactment of public sector communication campaigns are discussed. Finally, areas for future research are proposed.</description><subject>campaign</subject><subject>information society</subject><subject>message effectiveness</subject><subject>strategic communication</subject><subject>theoretical frameworks</subject><isbn>111926314X</isbn><isbn>9781119263142</isbn><isbn>1119263204</isbn><isbn>9781119263203</isbn><fulltext>true</fulltext><rsrctype>book_chapter</rsrctype><creationdate>2020</creationdate><recordtype>book_chapter</recordtype><sourceid/><recordid>eNptkNtKw0AQhldEUGtfwKu8QOLObJrZvSzBQ6GgUAXvwu5mt642B5oU0ac3tVIIeDP_HP5vLn7GroEnwDneKJIAoDATyEVi3yA7YZfHTXp6HCB9PWfTrnvnA4apyggu2PxpZzbBRitn-2Yb5U1V7epgdR-aOtJ1Ga36re7derCMb7muWh3WdXfFzrzedG76pxP2cnf7nD_Ey8f7RT5fxhYl-RiVUEYryZ3hREJrnwojh7a0ns8IS2-8tBZtaQgNECnuZiSURIRBSEyYOPz9DBv3VTjTNB9dAbzYp1CMUij2KfyWgUr-ocbu79AeiLb04gfxgV-Q</recordid><startdate>20200311</startdate><enddate>20200311</enddate><creator>Werder, Kelly Page</creator><general>John Wiley & Sons, Inc</general><scope/></search><sort><creationdate>20200311</creationdate><title>Public Sector Communication and Strategic Communication Campaigns</title><author>Werder, Kelly Page</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c287f-2939ba980eb0773aaf43b8077dcf0572dfbf8cc2cdb72b17790e5739822173973</frbrgroupid><rsrctype>book_chapters</rsrctype><prefilter>book_chapters</prefilter><language>eng</language><creationdate>2020</creationdate><topic>campaign</topic><topic>information society</topic><topic>message effectiveness</topic><topic>strategic communication</topic><topic>theoretical frameworks</topic><toplevel>online_resources</toplevel><creatorcontrib>Werder, Kelly Page</creatorcontrib></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Werder, Kelly Page</au><au>Canel, María‐José</au><au>Luoma‐aho, Vilma</au><format>book</format><genre>bookitem</genre><ristype>CHAP</ristype><atitle>Public Sector Communication and Strategic Communication Campaigns</atitle><btitle>The Handbook of Public Sector Communication</btitle><date>2020-03-11</date><risdate>2020</risdate><spage>245</spage><epage>258</epage><pages>245-258</pages><isbn>111926314X</isbn><isbn>9781119263142</isbn><eisbn>1119263204</eisbn><eisbn>9781119263203</eisbn><abstract>Today's information society requires that public sector organizations move beyond their role as objective information providers and adopt a strategic approach to communication. This chapter examines strategic communication as the fundamental process through which public sector actors influence public opinion, and it examines the strategic communication campaign as the method for producing societal change. The context in which strategic communication campaigns occur is explored, and a review of theoretical perspectives relevant to the study of campaigns is provided. In addition, the aspects of the communication process important to public sector communication are presented and challenges to the enactment of public sector communication campaigns are discussed. Finally, areas for future research are proposed.</abstract><cop>Hoboken, NJ, USA</cop><pub>John Wiley & Sons, Inc</pub><doi>10.1002/9781119263203.ch16</doi><tpages>14</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISBN: 111926314X |
| ispartof | The Handbook of Public Sector Communication, 2020, p.245-258 |
| issn | |
| language | eng |
| recordid | cdi_wiley_ebooks_10_1002_9781119263203_ch16_ch16 |
| source | O'Reilly Online Learning: Academic/Public Library Edition |
| subjects | campaign information society message effectiveness strategic communication theoretical frameworks |
| title | Public Sector Communication and Strategic Communication Campaigns |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-13T14%3A26%3A44IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-wiley&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=bookitem&rft.atitle=Public%20Sector%20Communication%20and%20Strategic%20Communication%20Campaigns&rft.btitle=The%20Handbook%20of%20Public%20Sector%20Communication&rft.au=Werder,%20Kelly%20Page&rft.date=2020-03-11&rft.spage=245&rft.epage=258&rft.pages=245-258&rft.isbn=111926314X&rft.isbn_list=9781119263142&rft_id=info:doi/10.1002/9781119263203.ch16&rft_dat=%3Cwiley%3E10.1002/9781119263203.ch16%3C/wiley%3E%3Curl%3E%3C/url%3E&rft.eisbn=1119263204&rft.eisbn_list=9781119263203&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true |