Who's That Behind You?

The reason why decision styles make sense where demographic distinctions do not is because these styles describe our conscious choices. Most people tend to be cautious and risk averse. But a solid minority of people is drawn more to potential opportunity than they are to possible risks. The differen...

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Bibliographische Detailangaben

Format:	Buchkapitel
Sprache:	eng
Schlagworte:	change decisions Estee Lauder profit margins sales growth
Online-Zugang:	Volltext
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