Analysing the Market Situation With the Simulation

The model developed in Chapters 2 to 5 is used to find the combination of sales price, subscription rate, life cycle duration, advertising spending, and process improvement spending that yields the highest possible Accumulated profits. During a first phase, the optimal value for each decision variab...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Schaffernicht, Martin F. G, Groesser, Stefan N
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	monopoly objective setting profit maximization
Online-Zugang:	Volltext
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