Analysing the Market Situation With the Simulation

Analysing the Market Situation With the Simulation

The model developed in Chapters 2 to 5 is used to find the combination of sales price, subscription rate, life cycle duration, advertising spending, and process improvement spending that yields the highest possible Accumulated profits. During a first phase, the optimal value for each decision variab...

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Hauptverfasser: Schaffernicht, Martin F. G, Groesser, Stefan N
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Sprache:eng
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monopoly
objective setting
profit maximization
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Groesser, Stefan N
description The model developed in Chapters 2 to 5 is used to find the combination of sales price, subscription rate, life cycle duration, advertising spending, and process improvement spending that yields the highest possible Accumulated profits. During a first phase, the optimal value for each decision variable is searched ceteris paribus, using a method which reduces the number of simulation experiments needed. Then different combinations are compared and eventually the optimal combination is detected. It will be used as benchmark in Chapter 7.
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source O'Reilly Online Learning: Academic/Public Library Edition
subjects monopoly
objective setting
profit maximization
title Analysing the Market Situation With the Simulation
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