Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial
In Italy, discussions are currently ongoing to implement a front-of-pack nutrition label (FoPL) while a growing number of European countries are adopting the Nutri-Score. The effectiveness of the Nutri-Score among Italian consumers requires further investigation. This study compared five FoPLs among...
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| Veröffentlicht in: | Nutrients 2020-07, Vol.12 (8), p.2307, Article 2307 |
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| creator | Fialon, Morgane Egnell, Manon Talati, Zenobia Galan, Pilar Dreano-Trecant, Louise Touvier, Mathilde Pettigrew, Simone Hercberg, Serge Julia, Chantal |
| description | In Italy, discussions are currently ongoing to implement a front-of-pack nutrition label (FoPL) while a growing number of European countries are adopting the Nutri-Score. The effectiveness of the Nutri-Score among Italian consumers requires further investigation. This study compared five FoPLs among Italian participants (Health Star Rating system, multiple traffic lights, Nutri-Score, reference intakes, warning symbol) in terms of food choices and understanding of the labels by consumers. In 2019, 1032 Italian consumers completed an online survey in which they were asked to select one product they would likely purchase from a set of three foods with different nutrient profiles and then classify the products within the set according to their nutritional quality, first with no label and then with one of the five FoPLs on the pack. While no significant difference across labels was observed for food choices, the Nutri-Score demonstrated the highest overall performance in helping consumers to correctly rank the products according to their nutritional quality compared to the reference intakes (OR = 2.18 (1.50-3.17),p-value < 0.0001). Our results provide new insights on the effectiveness of the Nutri-Score, which would be a relevant tool to inform Italian consumers on the nutritional quality of food products. |
| doi_str_mv | 10.3390/nu12082307 |
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The effectiveness of the Nutri-Score among Italian consumers requires further investigation. This study compared five FoPLs among Italian participants (Health Star Rating system, multiple traffic lights, Nutri-Score, reference intakes, warning symbol) in terms of food choices and understanding of the labels by consumers. In 2019, 1032 Italian consumers completed an online survey in which they were asked to select one product they would likely purchase from a set of three foods with different nutrient profiles and then classify the products within the set according to their nutritional quality, first with no label and then with one of the five FoPLs on the pack. While no significant difference across labels was observed for food choices, the Nutri-Score demonstrated the highest overall performance in helping consumers to correctly rank the products according to their nutritional quality compared to the reference intakes (OR = 2.18 (1.50-3.17),p-value < 0.0001). Our results provide new insights on the effectiveness of the Nutri-Score, which would be a relevant tool to inform Italian consumers on the nutritional quality of food products.</description><identifier>ISSN: 2072-6643</identifier><identifier>EISSN: 2072-6643</identifier><identifier>DOI: 10.3390/nu12082307</identifier><identifier>PMID: 32752021</identifier><language>eng</language><publisher>BASEL: Mdpi</publisher><subject>Adolescent ; Adult ; Behavior ; Choice Behavior ; Comprehension ; Consumer Behavior ; Consumers ; Descriptive labeling ; Diet ; Diet, Healthy - psychology ; Family income ; Female ; Food ; food choices ; Food Labeling - methods ; Food Preferences - psychology ; Food production ; Food quality ; front-of-pack nutrition label ; Humans ; Internet ; Italian consumers ; Italy ; Labels ; Life Sciences & Biomedicine ; Male ; Middle Aged ; Nutri-Score ; Nutrition ; Nutrition & Dietetics ; Nutrition research ; nutritional labeling ; Nutritive Value ; Obesity ; Overweight ; Quality ; Science & Technology ; Studies ; Surveys and Questionnaires ; Traffic signals ; Young Adult</subject><ispartof>Nutrients, 2020-07, Vol.12 (8), p.2307, Article 2307</ispartof><rights>2020. 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| subjects | Adolescent Adult Behavior Choice Behavior Comprehension Consumer Behavior Consumers Descriptive labeling Diet Diet, Healthy - psychology Family income Female Food food choices Food Labeling - methods Food Preferences - psychology Food production Food quality front-of-pack nutrition label Humans Internet Italian consumers Italy Labels Life Sciences & Biomedicine Male Middle Aged Nutri-Score Nutrition Nutrition & Dietetics Nutrition research nutritional labeling Nutritive Value Obesity Overweight Quality Science & Technology Studies Surveys and Questionnaires Traffic signals Young Adult |
| title | Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial |
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