Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence

Imagine walking into a department store to shop for various products. Based on the social heuristics related to expertise, you would likely favor and trust the advice conveyed by a product specialist dedicated to his/her product base than by a generalist advisor who opines on all product categories....

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Veröffentlicht in:	International journal of human-computer interaction 2020-07, Vol.36 (12), p.1136-1149
Hauptverfasser:	Tan, Su-Mae, Liew, Tze Wei
Format:	Artikel
Sprache:	eng
Schlagworte:	Categories Computer Science Computer Science, Cybernetics Computer simulation Credibility Department stores Electronic commerce Engineering Ergonomics Heuristic Science & Technology Technology Trust Trustworthiness Websites
Online-Zugang:	Volltext
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