国货彩妆行业品牌联名营销模式发展现状及问题与对策
随着国货彩妆行业的不断发展,品牌联名这一热门营销模式被越来越多的品牌所青睐.市场中涌现出不少优秀的联名营销案例,同时也暴露出联名营销模式的诸多问题.鉴于此,本文主要讨论国货彩妆行业的品牌联名现状,基于现有理论模型选取两个典型案例分析其成功原因,最后指出目前国货彩妆联名营销模式所面临的问题并提出解决对策....
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| Veröffentlicht in: | 中国商论 2022-04 (8), p.31-33 |
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| container_title | 中国商论 |
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| creator | 田雨佳 |
| description | 随着国货彩妆行业的不断发展,品牌联名这一热门营销模式被越来越多的品牌所青睐.市场中涌现出不少优秀的联名营销案例,同时也暴露出联名营销模式的诸多问题.鉴于此,本文主要讨论国货彩妆行业的品牌联名现状,基于现有理论模型选取两个典型案例分析其成功原因,最后指出目前国货彩妆联名营销模式所面临的问题并提出解决对策. |
| doi_str_mv | 10.19699/j.cnki.issn2096-0298.2022.08.031 |
| format | Magazinearticle |
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| fulltext | fulltext |
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| issn | 2096-0298 |
| language | chi |
| recordid | cdi_wanfang_journals_zhonggsm202208011 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 国货彩妆行业品牌联名营销模式发展现状及问题与对策 |
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