解读分众传媒行销密码
F7; 文章将分众传媒(Focus Media)运行过程中的事件与营销韬略结合起来,解读其之所以成为传媒界的市场领先者,并被称为"第五媒界"的密码.
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| Veröffentlicht in: | 中国集体经济 2007 (12), p.28-29 |
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| Format: | Artikel |
| Sprache: | chi |
| Online-Zugang: | Volltext |
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| container_end_page | 29 |
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| container_issue | 12 |
| container_start_page | 28 |
| container_title | 中国集体经济 |
| container_volume | |
| creator | 郭丽彬 |
| description | F7; 文章将分众传媒(Focus Media)运行过程中的事件与营销韬略结合起来,解读其之所以成为传媒界的市场领先者,并被称为"第五媒界"的密码. |
| doi_str_mv | 10.3969/j.issn.1008-1283.2007.12.015 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1008-1283 |
| ispartof | 中国集体经济, 2007 (12), p.28-29 |
| issn | 1008-1283 |
| language | chi |
| recordid | cdi_wanfang_journals_zgjtjj200712015 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 解读分众传媒行销密码 |
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