浅谈报纸版面的编辑策划

随着大众电子媒介进入寻常百姓家,大众报刊所处的地位越发的被分割。怎样才能在大众传媒竞争激烈的当代,继续发挥大众报刊的优势所在,是报纸媒介首先要将面对的问题。耳目一新的报纸版面无疑是首先吸引受众眼球的元素。报纸面对的是先要从形式上抓住受众的感官点,继而吸引读者往下读。...

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Veröffentlicht in:中国经贸 2010 (24), p.23-23
1. Verfasser: 杨静茹
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description 随着大众电子媒介进入寻常百姓家,大众报刊所处的地位越发的被分割。怎样才能在大众传媒竞争激烈的当代,继续发挥大众报刊的优势所在,是报纸媒介首先要将面对的问题。耳目一新的报纸版面无疑是首先吸引受众眼球的元素。报纸面对的是先要从形式上抓住受众的感官点,继而吸引读者往下读。
doi_str_mv 10.3969/j.issn.1009-9972.2010.24.015
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source 国家哲学社会科学学术期刊数据库 (National Social Sciences Database)
subjects 报纸版面
策划
title 浅谈报纸版面的编辑策划
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