基于“抛锚式”教学模式的《市场营销学》课程教学改革思路
“抛锚式”教学模式主张教学应该创设真实的情境,让学生自己产生学习兴趣,通过查找资料进行自主学习,通过组内和组间讨论协作学习,亲身体验寻求问题解决方法和解决问题的全过程。结合市场营销学的课程特点,详细阐述抛锚式教学法应用于该课程的教学改革思路。...
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| Veröffentlicht in: | 新余学院学报 2017-04, Vol.22 (2), p.149-152 |
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| container_title | 新余学院学报 |
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| creator | 江燕 |
| description | “抛锚式”教学模式主张教学应该创设真实的情境,让学生自己产生学习兴趣,通过查找资料进行自主学习,通过组内和组间讨论协作学习,亲身体验寻求问题解决方法和解决问题的全过程。结合市场营销学的课程特点,详细阐述抛锚式教学法应用于该课程的教学改革思路。 |
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| fulltext | fulltext |
| identifier | ISSN: 2095-3054 |
| ispartof | 新余学院学报, 2017-04, Vol.22 (2), p.149-152 |
| issn | 2095-3054 |
| language | chi |
| recordid | cdi_wanfang_journals_xygzxb201702040 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| subjects | “抛锚式”教学 市场营销学 教学改革思路 |
| title | 基于“抛锚式”教学模式的《市场营销学》课程教学改革思路 |
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