浅析直播与视频时代的电商传播
G206; 随着现代信息技术的发展,以互联网为基础的网络直播得到普及和推广,它开创了商业广告宣传的新模式,推动了网络经济的发展.本文主要分析直播与视频时代下电商的传播途径和策略,为电子商务的发展提供指导建议.
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| Veröffentlicht in: | 新闻研究导刊 2017, Vol.8 (24), p.161 |
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| container_title | 新闻研究导刊 |
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| creator | 何中然 |
| description | G206; 随着现代信息技术的发展,以互联网为基础的网络直播得到普及和推广,它开创了商业广告宣传的新模式,推动了网络经济的发展.本文主要分析直播与视频时代下电商的传播途径和策略,为电子商务的发展提供指导建议. |
| doi_str_mv | 10.3969/j.issn.1674-8883.2017.24.104 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1674-8883 |
| ispartof | 新闻研究导刊, 2017, Vol.8 (24), p.161 |
| issn | 1674-8883 |
| language | chi |
| recordid | cdi_wanfang_journals_xwyjdk201724104 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 浅析直播与视频时代的电商传播 |
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