浅论恶搞现象对广告的影响

恶搞这一社会现象。在广告创意中有许多的表现，但对于恶搞这种创意形式的出现与快速的发展许多人心存疑虑。恶搞这种表现形式如何能够良性的发展，是一个值得探讨的问题。

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	新闻界 2007-02 (4), p.143-144
1. Verfasser:	汪永奇
Format:	Magazinearticle
Sprache:	chi
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

container_end_page	144
container_issue	4
container_start_page	143
container_title	新闻界
container_volume
creator	汪永奇
description	恶搞这一社会现象。在广告创意中有许多的表现，但对于恶搞这种创意形式的出现与快速的发展许多人心存疑虑。恶搞这种表现形式如何能够良性的发展，是一个值得探讨的问题。
doi_str_mv	10.3969/j.issn.1007-2438.2007.04.061
format	Magazinearticle
fullrecord	<record><control><sourceid>cass_wanfa</sourceid><recordid>TN_cdi_wanfang_journals_xwj200704061</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><cass_id>25320495</cass_id><wanfj_id>xwj200704061</wanfj_id><sourcerecordid>25320495</sourcerecordid><originalsourceid>FETCH-LOGICAL-c471-e7ef069c383f612a6fb6c32563a2f58fbde10b393dc48ef2356d580a10b333093</originalsourceid><addsrcrecordid>eNo9j81KAzEcxHNQsNQ-gPe9bvwn_ySbHKX4BQUvvS_Zj0gXWcEg9SroRVAUbx4EX0DtoYUK4tNk28dwS8XTDMOPGYaQiAFFo8xuRUfe15QBJDEXqClvHQVBQbEN0vnPt0jP-1EGoKTSCSQdEjXT2-X7V3M9ax5fFw-fy8lb-JiH-U94ulu83ITvSXi-3yabzp75svenXTI82B_2j-LByeFxf28Q5yJhcZmUDpTJUaNTjFvlMpUjlwotd1K7rCgZZGiwyIUuHUepCqnBrkJEMNgl0bp2bGtn69O0Or-8qNvB9GpcrR6BaP-02M4ay633ae19kXKJHISR-AugKFbO</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>magazinearticle</recordtype></control><display><type>magazinearticle</type><title>浅论恶搞现象对广告的影响</title><source>国家哲学社会科学学术期刊数据库 (National Social Sciences Database)</source><creator>汪永奇</creator><creatorcontrib>汪永奇</creatorcontrib><description>恶搞这一社会现象。在广告创意中有许多的表现，但对于恶搞这种创意形式的出现与快速的发展许多人心存疑虑。恶搞这种表现形式如何能够良性的发展，是一个值得探讨的问题。</description><identifier>ISSN: 1007-2438</identifier><identifier>DOI: 10.3969/j.issn.1007-2438.2007.04.061</identifier><language>chi</language><publisher>四川日报报业集团</publisher><ispartof>新闻界, 2007-02 (4), p.143-144</ispartof><rights>Copyright © Wanfang Data Co. Ltd. All Rights Reserved.</rights><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Uhttp://www.wanfangdata.com.cn/images/PeriodicalImages/xwj/xwj.jpg</thumbnail><link.rule.ids>776,780,27902</link.rule.ids></links><search><creatorcontrib>汪永奇</creatorcontrib><title>浅论恶搞现象对广告的影响</title><title>新闻界</title><description>恶搞这一社会现象。在广告创意中有许多的表现，但对于恶搞这种创意形式的出现与快速的发展许多人心存疑虑。恶搞这种表现形式如何能够良性的发展，是一个值得探讨的问题。</description><issn>1007-2438</issn><fulltext>true</fulltext><rsrctype>magazinearticle</rsrctype><creationdate>2007</creationdate><recordtype>magazinearticle</recordtype><recordid>eNo9j81KAzEcxHNQsNQ-gPe9bvwn_ySbHKX4BQUvvS_Zj0gXWcEg9SroRVAUbx4EX0DtoYUK4tNk28dwS8XTDMOPGYaQiAFFo8xuRUfe15QBJDEXqClvHQVBQbEN0vnPt0jP-1EGoKTSCSQdEjXT2-X7V3M9ax5fFw-fy8lb-JiH-U94ulu83ITvSXi-3yabzp75svenXTI82B_2j-LByeFxf28Q5yJhcZmUDpTJUaNTjFvlMpUjlwotd1K7rCgZZGiwyIUuHUepCqnBrkJEMNgl0bp2bGtn69O0Or-8qNvB9GpcrR6BaP-02M4ay633ae19kXKJHISR-AugKFbO</recordid><startdate>20070201</startdate><enddate>20070201</enddate><creator>汪永奇</creator><general>四川日报报业集团</general><general>浙江林学院人文学院,临安,311300%广西民族大学相思湖学院,南宁,530007</general><scope>NSCOK</scope><scope>2B.</scope><scope>4A8</scope><scope>92I</scope><scope>93N</scope><scope>PSX</scope><scope>TCJ</scope></search><sort><creationdate>20070201</creationdate><title>浅论恶搞现象对广告的影响</title><author>汪永奇</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c471-e7ef069c383f612a6fb6c32563a2f58fbde10b393dc48ef2356d580a10b333093</frbrgroupid><rsrctype>magazinearticle</rsrctype><prefilter>magazinearticle</prefilter><language>chi</language><creationdate>2007</creationdate><toplevel>online_resources</toplevel><creatorcontrib>汪永奇</creatorcontrib><collection>国家哲学社会科学文献中心 (National Center for Philosophy and Social Sciences Documentation)</collection><collection>Wanfang Data Journals - Hong Kong</collection><collection>WANFANG Data Centre</collection><collection>Wanfang Data Journals</collection><collection>万方数据期刊 - 香港版</collection><collection>China Online Journals (COJ)</collection><collection>China Online Journals (COJ)</collection><jtitle>新闻界</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>汪永奇</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>浅论恶搞现象对广告的影响</atitle><jtitle>新闻界</jtitle><date>2007-02-01</date><risdate>2007</risdate><issue>4</issue><spage>143</spage><epage>144</epage><pages>143-144</pages><issn>1007-2438</issn><abstract>恶搞这一社会现象。在广告创意中有许多的表现，但对于恶搞这种创意形式的出现与快速的发展许多人心存疑虑。恶搞这种表现形式如何能够良性的发展，是一个值得探讨的问题。</abstract><pub>四川日报报业集团</pub><doi>10.3969/j.issn.1007-2438.2007.04.061</doi><tpages>2</tpages><oa>free_for_read</oa></addata></record>
fulltext	fulltext
identifier	ISSN: 1007-2438
ispartof	新闻界, 2007-02 (4), p.143-144
issn	1007-2438
language	chi
recordid	cdi_wanfang_journals_xwj200704061
source	国家哲学社会科学学术期刊数据库 (National Social Sciences Database)
title	浅论恶搞现象对广告的影响
url	https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-03T07%3A36%3A14IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-cass_wanfa&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=%E6%B5%85%E8%AE%BA%E6%81%B6%E6%90%9E%E7%8E%B0%E8%B1%A1%E5%AF%B9%E5%B9%BF%E5%91%8A%E7%9A%84%E5%BD%B1%E5%93%8D&rft.jtitle=%E6%96%B0%E9%97%BB%E7%95%8C&rft.au=%E6%B1%AA%E6%B0%B8%E5%A5%87&rft.date=2007-02-01&rft.issue=4&rft.spage=143&rft.epage=144&rft.pages=143-144&rft.issn=1007-2438&rft_id=info:doi/10.3969/j.issn.1007-2438.2007.04.061&rft_dat=%3Ccass_wanfa%3E25320495%3C/cass_wanfa%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rft_cass_id=25320495&rft_wanfj_id=xwj200704061&rfr_iscdi=true