自媒体语境下的乡村文化传播与品牌打造——以临沂市蒙阴县岱崮镇为例
自媒体的飞速发展为传统特色村落地域产业开辟了新的市场渠道。本文借助自媒体平台如微信公众号、抖音等视频平台,以岱崮镇为例将线下商务机会与线上销售相结合,为特色农业文化进行宣传,打造独特的文化品牌,降低营销的成本,让受众直观了解当地文化,以此开辟新的市场渠道,推动当地经济产业和文化产业发展。...
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| Veröffentlicht in: | 文教资料 2020-01 (5), p.78-79 |
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| container_title | 文教资料 |
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| creator | 于绍映 逯艳 |
| description | 自媒体的飞速发展为传统特色村落地域产业开辟了新的市场渠道。本文借助自媒体平台如微信公众号、抖音等视频平台,以岱崮镇为例将线下商务机会与线上销售相结合,为特色农业文化进行宣传,打造独特的文化品牌,降低营销的成本,让受众直观了解当地文化,以此开辟新的市场渠道,推动当地经济产业和文化产业发展。 |
| doi_str_mv | 10.3969/j.issn.1004-8359.2020.05.031 |
| format | Article |
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| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 自媒体语境下的乡村文化传播与品牌打造——以临沂市蒙阴县岱崮镇为例 |
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