体育赞助策略和效益的研究
从系统科学视角分析了体育赞助系统的构成要素、体育赞助系统的演变,并基于系统的构成,提出了体育赞助发展策略;介绍了层次分析法在体育赞助的效益评价中的应用,为体育赞助机构提供了一种实用而有效的评估方法。
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| Veröffentlicht in: | 沈阳体育学院学报 2007-12, Vol.26 (6), p.1-3 |
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| container_title | 沈阳体育学院学报 |
| container_volume | 26 |
| creator | 王景波 |
| description | 从系统科学视角分析了体育赞助系统的构成要素、体育赞助系统的演变,并基于系统的构成,提出了体育赞助发展策略;介绍了层次分析法在体育赞助的效益评价中的应用,为体育赞助机构提供了一种实用而有效的评估方法。 |
| doi_str_mv | 10.3969/j.issn.1004-0560.2007.06.001 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1004-0560 |
| ispartof | 沈阳体育学院学报, 2007-12, Vol.26 (6), p.1-3 |
| issn | 1004-0560 |
| language | chi |
| recordid | cdi_wanfang_journals_sytyxyxb200706001 |
| source | National Center for Philosophy and Social Science Documentation (China) |
| subjects | 体育 策略 系统 评价 赞助 |
| title | 体育赞助策略和效益的研究 |
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