信用卡催收业务的营销意义

本文从整体营销角度出发．认识到信用卡不良透支的电话催收；基于反馈信息，对不良透支类型进行分析，进一步提出营销手段以增加电话催收的有效性。

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Veröffentlicht in:	商业时代 2005-06 (18), p.59-59
1. Verfasser:	林愚何晓岚
Format:	Artikel
Sprache:	chi
Schlagworte:	业务信用卡催收反馈信息意义整体营销电话营销手段透支
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description	本文从整体营销角度出发．认识到信用卡不良透支的电话催收；基于反馈信息，对不良透支类型进行分析，进一步提出营销手段以增加电话催收的有效性。
doi_str_mv	10.3969/j.issn.1002-5863.2005.18.033
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source	国家哲学社会科学学术期刊数据库 (National Social Sciences Database)
subjects	业务信用卡催收反馈信息意义整体营销电话营销手段透支
title	信用卡催收业务的营销意义
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