商业广告生态批评
在以经济利益为中心的社会结构中,广告的功能从原有的信息传递演变为激发欲望,消费的客体也从使用价值转移为符码价值.在广告大肆提倡消费以获取经济利益的同时,过度消费带来了资源浪费、环境破坏等生态问题.绿色广告本质上是以获取经济利益为目的的绿色营销,它制造生态幻象,误导消费者走入购买商品就是参与环保的逻辑....
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| Veröffentlicht in: | 凯里学院学报 2014-02, Vol.32 (1), p.114-117 |
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| container_title | 凯里学院学报 |
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| creator | 叶蔚春 |
| description | 在以经济利益为中心的社会结构中,广告的功能从原有的信息传递演变为激发欲望,消费的客体也从使用价值转移为符码价值.在广告大肆提倡消费以获取经济利益的同时,过度消费带来了资源浪费、环境破坏等生态问题.绿色广告本质上是以获取经济利益为目的的绿色营销,它制造生态幻象,误导消费者走入购买商品就是参与环保的逻辑. |
| doi_str_mv | 10.3969/j.issn.1673-9329.2014.01.30 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1673-9329 |
| ispartof | 凯里学院学报, 2014-02, Vol.32 (1), p.114-117 |
| issn | 1673-9329 |
| language | chi |
| recordid | cdi_wanfang_journals_qdnmzsfgdzkxxxb201401030 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| subjects | 商业广告 生态批评 绿色营销 过度消费 |
| title | 商业广告生态批评 |
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