主流媒体直播带货对媒体融合的启示——以央视新闻与淘宝的公益直播"小朱配琦"为例
G22; 2020年新冠肺炎疫情之下,多个主流媒体先后试水直播带货,既拓展了公益报道新形式、构建了建设性社会角色,还对媒体经济效益的实现途径进行了新的探索.总而言之,实现了媒体内容属性、服务属性及金融属性的有机融合,而这对我国媒体融合进程的深化也具有一定的参考借鉴价值.本文将从平台、经济、主体、内容四个层面,分析当下媒体融合的现状、问题与对策,并揭示"小朱配琦"等主流媒体直播带货对媒体融合的启示....
Gespeichert in:
| Veröffentlicht in: | 今传媒 2021-11, Vol.29 (11), p.59-61 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | chi |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 61 |
|---|---|
| container_issue | 11 |
| container_start_page | 59 |
| container_title | 今传媒 |
| container_volume | 29 |
| creator | 王雅欣 |
| description | G22; 2020年新冠肺炎疫情之下,多个主流媒体先后试水直播带货,既拓展了公益报道新形式、构建了建设性社会角色,还对媒体经济效益的实现途径进行了新的探索.总而言之,实现了媒体内容属性、服务属性及金融属性的有机融合,而这对我国媒体融合进程的深化也具有一定的参考借鉴价值.本文将从平台、经济、主体、内容四个层面,分析当下媒体融合的现状、问题与对策,并揭示"小朱配琦"等主流媒体直播带货对媒体融合的启示. |
| doi_str_mv | 10.3969/j.issn.1672-8122.2021.11.018 |
| format | Article |
| fullrecord | <record><control><sourceid>cass_wanfa</sourceid><recordid>TN_cdi_wanfang_journals_jcm202111018</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><cass_id>JCM2021011018</cass_id><wanfj_id>jcm202111018</wanfj_id><sourcerecordid>JCM2021011018</sourcerecordid><originalsourceid>FETCH-LOGICAL-c528-c64c493a103951fb6188f816178ba6727a097669930be0be4ce3db57cd8937043</originalsourceid><addsrcrecordid>eNo9kM1Kw0AUhWehYNG-govSbeLMJJnMLKX4S8VN9yFJG2nRiA7iVsGKKNVSRcWqq9qCaFuhYmzRh5FM0r6FKRHhwIVzP87lHgDSCMoKI2yuJBc5d2VEdCxRhLGMIUYyQjJEdAIk_v0pkOS8aEGIsUYhQQmw43uD4P1QPNf8r8uw3gtqr8JrDnst0fmMzeFjRVRPwrsjUe2Ejf7PwVUkf_AkGu1h6zi47o5uBr53HnzcivbDGCu_hPXTOColuhfB_duoXAmrzZTv9f3vsxkw6ZibvJD8m9Mgt7iQyyxL2fWllcx8VrI1TCWbqLbKFBNBhWnIsQii1KGIIJ1aZvSObkKmE8KYAq1CJNUuKHlL0-08ZYoOVWUapOPYfdN1THfDKG3v7brRQaNkb43rQSgqJ8JmY8w2OTdczvPGamZtvIcx8AuIBo1m</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>主流媒体直播带货对媒体融合的启示——以央视新闻与淘宝的公益直播"小朱配琦"为例</title><source>国家哲学社会科学学术期刊数据库 (National Social Sciences Database)</source><creator>王雅欣</creator><creatorcontrib>王雅欣</creatorcontrib><description>G22; 2020年新冠肺炎疫情之下,多个主流媒体先后试水直播带货,既拓展了公益报道新形式、构建了建设性社会角色,还对媒体经济效益的实现途径进行了新的探索.总而言之,实现了媒体内容属性、服务属性及金融属性的有机融合,而这对我国媒体融合进程的深化也具有一定的参考借鉴价值.本文将从平台、经济、主体、内容四个层面,分析当下媒体融合的现状、问题与对策,并揭示"小朱配琦"等主流媒体直播带货对媒体融合的启示.</description><identifier>ISSN: 1672-8122</identifier><identifier>DOI: 10.3969/j.issn.1672-8122.2021.11.018</identifier><language>chi</language><publisher>陕西今传媒杂志社有限责任公司</publisher><ispartof>今传媒, 2021-11, Vol.29 (11), p.59-61</ispartof><rights>Copyright © Wanfang Data Co. Ltd. All Rights Reserved.</rights><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Uhttp://www.wanfangdata.com.cn/images/PeriodicalImages/jcm/jcm.jpg</thumbnail><link.rule.ids>314,776,780,27901,27902</link.rule.ids></links><search><creatorcontrib>王雅欣</creatorcontrib><title>主流媒体直播带货对媒体融合的启示——以央视新闻与淘宝的公益直播"小朱配琦"为例</title><title>今传媒</title><description>G22; 2020年新冠肺炎疫情之下,多个主流媒体先后试水直播带货,既拓展了公益报道新形式、构建了建设性社会角色,还对媒体经济效益的实现途径进行了新的探索.总而言之,实现了媒体内容属性、服务属性及金融属性的有机融合,而这对我国媒体融合进程的深化也具有一定的参考借鉴价值.本文将从平台、经济、主体、内容四个层面,分析当下媒体融合的现状、问题与对策,并揭示"小朱配琦"等主流媒体直播带货对媒体融合的启示.</description><issn>1672-8122</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><recordid>eNo9kM1Kw0AUhWehYNG-govSbeLMJJnMLKX4S8VN9yFJG2nRiA7iVsGKKNVSRcWqq9qCaFuhYmzRh5FM0r6FKRHhwIVzP87lHgDSCMoKI2yuJBc5d2VEdCxRhLGMIUYyQjJEdAIk_v0pkOS8aEGIsUYhQQmw43uD4P1QPNf8r8uw3gtqr8JrDnst0fmMzeFjRVRPwrsjUe2Ejf7PwVUkf_AkGu1h6zi47o5uBr53HnzcivbDGCu_hPXTOColuhfB_duoXAmrzZTv9f3vsxkw6ZibvJD8m9Mgt7iQyyxL2fWllcx8VrI1TCWbqLbKFBNBhWnIsQii1KGIIJ1aZvSObkKmE8KYAq1CJNUuKHlL0-08ZYoOVWUapOPYfdN1THfDKG3v7brRQaNkb43rQSgqJ8JmY8w2OTdczvPGamZtvIcx8AuIBo1m</recordid><startdate>20211105</startdate><enddate>20211105</enddate><creator>王雅欣</creator><general>陕西今传媒杂志社有限责任公司</general><general>重庆大学 新闻学院,重庆401331</general><scope>NSCOK</scope><scope>2B.</scope><scope>4A8</scope><scope>92I</scope><scope>93N</scope><scope>PSX</scope><scope>TCJ</scope></search><sort><creationdate>20211105</creationdate><title>主流媒体直播带货对媒体融合的启示——以央视新闻与淘宝的公益直播"小朱配琦"为例</title><author>王雅欣</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c528-c64c493a103951fb6188f816178ba6727a097669930be0be4ce3db57cd8937043</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>chi</language><creationdate>2021</creationdate><toplevel>online_resources</toplevel><creatorcontrib>王雅欣</creatorcontrib><collection>国家哲学社会科学文献中心 (National Center for Philosophy and Social Sciences Documentation)</collection><collection>Wanfang Data Journals - Hong Kong</collection><collection>WANFANG Data Centre</collection><collection>Wanfang Data Journals</collection><collection>万方数据期刊 - 香港版</collection><collection>China Online Journals (COJ)</collection><collection>China Online Journals (COJ)</collection><jtitle>今传媒</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>王雅欣</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>主流媒体直播带货对媒体融合的启示——以央视新闻与淘宝的公益直播"小朱配琦"为例</atitle><jtitle>今传媒</jtitle><date>2021-11-05</date><risdate>2021</risdate><volume>29</volume><issue>11</issue><spage>59</spage><epage>61</epage><pages>59-61</pages><issn>1672-8122</issn><abstract>G22; 2020年新冠肺炎疫情之下,多个主流媒体先后试水直播带货,既拓展了公益报道新形式、构建了建设性社会角色,还对媒体经济效益的实现途径进行了新的探索.总而言之,实现了媒体内容属性、服务属性及金融属性的有机融合,而这对我国媒体融合进程的深化也具有一定的参考借鉴价值.本文将从平台、经济、主体、内容四个层面,分析当下媒体融合的现状、问题与对策,并揭示"小朱配琦"等主流媒体直播带货对媒体融合的启示.</abstract><pub>陕西今传媒杂志社有限责任公司</pub><doi>10.3969/j.issn.1672-8122.2021.11.018</doi><tpages>3</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1672-8122 |
| ispartof | 今传媒, 2021-11, Vol.29 (11), p.59-61 |
| issn | 1672-8122 |
| language | chi |
| recordid | cdi_wanfang_journals_jcm202111018 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 主流媒体直播带货对媒体融合的启示——以央视新闻与淘宝的公益直播"小朱配琦"为例 |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-08T20%3A53%3A56IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-cass_wanfa&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=%E4%B8%BB%E6%B5%81%E5%AA%92%E4%BD%93%E7%9B%B4%E6%92%AD%E5%B8%A6%E8%B4%A7%E5%AF%B9%E5%AA%92%E4%BD%93%E8%9E%8D%E5%90%88%E7%9A%84%E5%90%AF%E7%A4%BA%E2%80%94%E2%80%94%E4%BB%A5%E5%A4%AE%E8%A7%86%E6%96%B0%E9%97%BB%E4%B8%8E%E6%B7%98%E5%AE%9D%E7%9A%84%E5%85%AC%E7%9B%8A%E7%9B%B4%E6%92%AD%22%E5%B0%8F%E6%9C%B1%E9%85%8D%E7%90%A6%22%E4%B8%BA%E4%BE%8B&rft.jtitle=%E4%BB%8A%E4%BC%A0%E5%AA%92&rft.au=%E7%8E%8B%E9%9B%85%E6%AC%A3&rft.date=2021-11-05&rft.volume=29&rft.issue=11&rft.spage=59&rft.epage=61&rft.pages=59-61&rft.issn=1672-8122&rft_id=info:doi/10.3969/j.issn.1672-8122.2021.11.018&rft_dat=%3Ccass_wanfa%3EJCM2021011018%3C/cass_wanfa%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rft_cass_id=JCM2021011018&rft_wanfj_id=jcm202111018&rfr_iscdi=true |