靖西旅游形象塑造研究

靖西旅游形象塑造研究

旅游形象在一个地区旅游业发展过程中起着越来越重要的作用,旅游地之间的竞争在很大程度上是形象之间的竞争。在进行靖西县旅游形象策划理念分析的基础上,通过定位分析,运用CIS理论探讨靖西旅游形象的塑造,对靖西旅游形象的塑造具有重大的指导意义。...

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Veröffentlicht in:	传承 2011 (9), p.80-81
1. Verfasser:	马曼
Format:	Artikel
Sprache:	chi
Schlagworte:	定位分析形象塑造靖西旅游
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description	旅游形象在一个地区旅游业发展过程中起着越来越重要的作用,旅游地之间的竞争在很大程度上是形象之间的竞争。在进行靖西县旅游形象策划理念分析的基础上,通过定位分析,运用CIS理论探讨靖西旅游形象的塑造,对靖西旅游形象的塑造具有重大的指导意义。
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issn	1673-9086
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source	国家哲学社会科学学术期刊数据库 (National Social Sciences Database)
subjects	定位分析形象塑造靖西旅游
title	靖西旅游形象塑造研究
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