"贝壳找房"App情感营销策略分析

"贝壳找房"App情感营销策略分析

以房产中介类品牌"贝壳找房"App的情感营销策略为研究对象,分析其如何进行精准的品牌情感定位,继而如何构建O2O立体式营销,加强受众品牌认知,此外,又如何通过公益以及VR技术的加持为用户提供情感服务,从而捕获受众忠诚....

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Veröffentlicht in:新媒体研究 2019-05, Vol.5 (11), p.60-61
1. Verfasser: 马雯婷
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container_title 新媒体研究
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creator 马雯婷
description 以房产中介类品牌"贝壳找房"App的情感营销策略为研究对象,分析其如何进行精准的品牌情感定位,继而如何构建O2O立体式营销,加强受众品牌认知,此外,又如何通过公益以及VR技术的加持为用户提供情感服务,从而捕获受众忠诚.
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source 国家哲学社会科学学术期刊数据库 (National Social Sciences Database)
title "贝壳找房"App情感营销策略分析
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