协同过滤在CRM交叉销售中的应用研究
利用CRM数据的特殊性,将协同过滤运用到交叉销售中,期望挖掘更高质量的销售机会,提高其成功率,降低企业销售成本,更大幅度提高企业效益以及客户忠诚度。实验结果表明取得了良好效果。
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| Veröffentlicht in: | 管理学报 2007-04, Vol.4 (4), p.436-441 |
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| container_end_page | 441 |
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| container_issue | 4 |
| container_start_page | 436 |
| container_title | 管理学报 |
| container_volume | 4 |
| creator | 王卫平 吴伦 |
| description | 利用CRM数据的特殊性,将协同过滤运用到交叉销售中,期望挖掘更高质量的销售机会,提高其成功率,降低企业销售成本,更大幅度提高企业效益以及客户忠诚度。实验结果表明取得了良好效果。 |
| doi_str_mv | 10.3969/j.issn.1672-884X.2007.04.012 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1672-884X |
| ispartof | 管理学报, 2007-04, Vol.4 (4), p.436-441 |
| issn | 1672-884X |
| language | chi |
| recordid | cdi_wanfang_journals_glxb200704012 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 协同过滤在CRM交叉销售中的应用研究 |
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