商业银行信贷营销激励问题研究

商业银行信贷营销激励问题研究

从人的行为产生及循环出发，针对我国商业银行信贷营销激励存在的缺陷，通过对有关激励理论的分析和借鉴，设计我国商业银行信贷营销综合激励模型和薪酬激励模型。信贷营销激励必须贯穿于从信贷营销计划目标制定到信贷营销绩效实现的全过程，在这个过程中必须对信贷人员持续给予参与激励、目标激励、团队激励、授权激励、机会激励、情感激励和欣赏激励。物质激励和精神激励应该相互补充、相互促进，不可偏废。...

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Veröffentlicht in:Gai ge yu zhan lue 2005 (10), p.17-22
1. Verfasser: 秦建文
Format: Artikel
Sprache:chi
Schlagworte:
信贷
信贷营销
信贷营销激励
激励
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container_title Gai ge yu zhan lue
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creator 秦建文
description 从人的行为产生及循环出发，针对我国商业银行信贷营销激励存在的缺陷，通过对有关激励理论的分析和借鉴，设计我国商业银行信贷营销综合激励模型和薪酬激励模型。信贷营销激励必须贯穿于从信贷营销计划目标制定到信贷营销绩效实现的全过程，在这个过程中必须对信贷人员持续给予参与激励、目标激励、团队激励、授权激励、机会激励、情感激励和欣赏激励。物质激励和精神激励应该相互补充、相互促进，不可偏废。
doi_str_mv 10.3969/j.issn.1002-736X.2005.10.004
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source 国家哲学社会科学学术期刊数据库 (National Social Sciences Database)
subjects 信贷
信贷营销
信贷营销激励
激励
title 商业银行信贷营销激励问题研究
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