绿色营销—新世纪饭店的挑战
随着人们环境意识的觉醒，社会可持续发展战略的实施，饭店绿色营销将成为经济发展的必然趋势。绿色营销观念的形成是市场营销观念的又一次革命。这次“革命”的到来将给我国饭店业带来新的挑战，也是饭店经营发展新的机遇。目前我国饭店实施绿色经营还存在一定的障碍，政府与企业要选择相应的对策予以解决。...
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| Veröffentlicht in: | Dongbei cai jing da xue xue bao 2002-08 (4), p.69-71 |
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| container_title | Dongbei cai jing da xue xue bao |
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| creator | 周振东 |
| description | 随着人们环境意识的觉醒，社会可持续发展战略的实施，饭店绿色营销将成为经济发展的必然趋势。绿色营销观念的形成是市场营销观念的又一次革命。这次“革命”的到来将给我国饭店业带来新的挑战，也是饭店经营发展新的机遇。目前我国饭店实施绿色经营还存在一定的障碍，政府与企业要选择相应的对策予以解决。 |
| doi_str_mv | 10.3969/j.issn.1008-4096.2002.04.020 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1008-4096 |
| ispartof | Dongbei cai jing da xue xue bao, 2002-08 (4), p.69-71 |
| issn | 1008-4096 |
| language | chi |
| recordid | cdi_wanfang_journals_dbcjdxxb200204020 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| subjects | 中国 市场营销 成本核算 经营管理 绿色营销 饭店 |
| title | 绿色营销—新世纪饭店的挑战 |
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