大模型驱动下的传媒再造
从大模型技术的本质及其可供逻辑出发，深入剖析大模型对传媒业底层逻辑的颠覆，集中体现为以用户为中心的思维转变，驱动传媒业在生产、传播和营销领域实现再造。未来，传媒业应主动拥抱新技术，探索大模型的应用潜力与边界，积极寻求解决技术局限性的创新方案，以确保传媒行业可持续发展。...
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| container_title | 出版广角 |
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| creator | 郭全中 苏刘润薇 |
| description | 从大模型技术的本质及其可供逻辑出发，深入剖析大模型对传媒业底层逻辑的颠覆，集中体现为以用户为中心的思维转变，驱动传媒业在生产、传播和营销领域实现再造。未来，传媒业应主动拥抱新技术，探索大模型的应用潜力与边界，积极寻求解决技术局限性的创新方案，以确保传媒行业可持续发展。 |
| doi_str_mv | 10.16491/j.cnki.cn45-1216/g2.2024.03.001 |
| format | Magazinearticle |
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| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 大模型驱动下的传媒再造 |
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