Reputational damage on Twitter #hijack: Factors, dynamics, and response strategies for crowdsourced campaigns

Global social media use has increased exponentially. An earlier projection predicted that by 2016, the number of global social media users is expected to hit 2.13 billion, up from 1.4 billion users in 2012 (Statista, n.d.). Organizations have jumped on the social media bandwagon and leveraged social...

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Bibliographische Detailangaben

Hauptverfasser:	Pang, Augustine, Limsico, Jeremiah Icanh Lim, Phong, Lishan, Lareza, Bernadette Joy Lopez, Low, Sim Yee
Format:	Buchkapitel
Sprache:	eng
Online-Zugang:	Volltext
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