Specifika marketingové komunikace ve farmaceutickém průmyslu

The diploma thesis deals with marketing communication of pharmaceutical companies. It focuses primarily on the regulation of advertising in individual areas of pharmacy, as well as the communication mix with regard to the group of medicinal products, which are divided into over-the-counter and presc...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Racková, Anna
Format:	Dissertation
Sprache:	cze
Schlagworte:	advertisement regulation farmaceutický průmysl marketing communications marketing mix marketingová komunikace marketingový mix pharmaceutical industry regulace reklamy
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