Percepcia hodnoty značky z pozície spotrebiteľa

The main goal of the diploma thesis was, based on the theoretical basis of the problem and the views of the public, to identify how the public perceives the value of the company's brand. In order to fulfill the main goal, it was first necessary to theoretically define the issue of the brand, it...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Tančáková, Alexandra
Format:	Dissertation
Sprache:	slo
Schlagworte:	brand brand value consumer hodnota značky spotrebiteľ spotřebitel značka
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