Upgrading media content quality for media content based on detecting upgraded media presentation device

In one embodiment, a method comprises detecting a user selection of media content having a prescribed quality and that is authorized for presentation to the user at the prescribed quality; detecting a media presentation device to be used in presenting the media content to the user; determining, relative to the prescribed quality of the media content, whether a higher-quality version of the media content is available for presentation to the user by the media presentation device; and selectively obtaining, for presentation to the user on the media presentation device, the higher-quality version of the media content based on detecting an authorized purchase of the higher-quality version of the media content to be presented to the user.