Mobile device marketing and advertising platforms, methods, and systems

Mobile device marketing and advertising platforms, methods, and systems

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable ca...

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Hauptverfasser: Moukas, Alexandros, Kaskavelis, Christos, Kontarinis, Dimitrios, Nassiakou, Maria, Tsakalos, Konstantinos, Giannakis, Konstantinos, Dendris, Nikolaos, Avramidis, George
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creator Moukas, Alexandros
Kaskavelis, Christos
Kontarinis, Dimitrios
Nassiakou, Maria
Tsakalos, Konstantinos
Giannakis, Konstantinos
Dendris, Nikolaos
Avramidis, George
description A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.
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title Mobile device marketing and advertising platforms, methods, and systems
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