Estimating the spend capacity of consumer households

The spend capacity of a consumer typically increases as the number of consumers in the household increases, since the consumer can draw on the spending power of other consumers in the household. The size of wallet of the household is thus a better indicator of the consumer's spend capacity than...

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Bibliographische Detailangaben

Hauptverfasser:	Chwast, Jeffrey A, Haggerty, Kathleen, Wang, Jing J, Xu, Di W, Yuan, Chao M
Format:	Patent
Sprache:	eng
Online-Zugang:	Volltext bestellen
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