Inferring demographics for website members

Methods and apparatus, including computer program products, implementing and using techniques for estimating an actual age of a member of a website. A set of related members for the member is identified. The related members are members of the same website. Age information associated with one or more...

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Bibliographische Detailangaben
1. Verfasser: Srinivasaiah, Manjunath
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Methods and apparatus, including computer program products, implementing and using techniques for estimating an actual age of a member of a website. A set of related members for the member is identified. The related members are members of the same website. Age information associated with one or more related members in the set of related members is examined. When a threshold of related members in the set of related members are of an estimated actual age within a certain age range, the member's actual age is estimated to be within the age range.