Relevance score in a paid search advertisement system

Described is a paid search advertising technology in which advertisements associated with bidding keywords are ranked by relevance when returning one or more advertisements in a response to a query. A relevance score is computed for an advertisement based on the bidding keyword and page data (text a...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Wang, Mingyu, Zhu, Weibin, Li, Ying, Mao, Qiaolin
Format:	Patent
Sprache:	eng
Online-Zugang:	Volltext bestellen
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