Print medium feeding apparatus and image forming apparatus using the same

A print medium feeding apparatus, comprising: a knockup plate on which a ream of print medium is stacked thereon; a pickup roller for picking up a sheet of print medium stacked on the knockup plate; a sheet separation member installed in a manner to form a contact nip with the pickup roller, and supplying friction force for separating the print medium sheet by sheet; and a friction pad disposed at an upper side of the sheet separation member, being in front of the contact nip. The print medium feeding apparatus of the present invention features an improved paper feeding capacity in that variable friction force is applied for separating printing medium. Moreover, since the friction pad does not come in contact with the pickup roller, the abrasion rate of the friction pad is much reduced. Furthermore, the material cost can be reduced by reducing the size of the friction pad.