Markdown management

Price elasticity of sales of an item of commerce is estimated. Based on the price elasticity, a maximum gross margin for the item is determined. The maximum possible gross margin is then used in connection with setting or evaluating markdown scenarios for the item.

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Bibliographische Detailangaben
1. Verfasser: Woo, Jonathan W
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Price elasticity of sales of an item of commerce is estimated. Based on the price elasticity, a maximum gross margin for the item is determined. The maximum possible gross margin is then used in connection with setting or evaluating markdown scenarios for the item.