Pop-up greeting card presenting a media item

A pop-up greeting card presenting a media item to a recipient, comprising two card panels integrally formed with a pop-up element secured between the card panels, forming a three-dimensional configuration with an elongated slot through which the free end of a presentation support element periscopes when the pop-up greeting card is opened. A media item, such as a CD or mini CD, is inserted in the presentation support element such that the media item protrudes at least partially through the elongated pop-up slot when the front surfaces of the card panels are brought together, and is extended through the pop-up slot by the presentation support element when the recipient opens the greeting card. The media item is presented to a recipient of the pop-up greeting card when the card panels are moved apart, as the greeting card is opened.