Pricing Perishables with Uncertain Demand, Substitutes, and Consumer Heterogeneity
Within the marketing window for perishables such as food products, demand uncertainty is complicated by price sensitivity and propensity to postpone purchase that is heterogeneous across consumers. These features pose substantial challenges to retailers when pricing multiple products over time and a...
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Veröffentlicht in: | International journal on food system dynamics 2018-12, Vol.9 (5), p.484-495 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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