Marketing Efficiency of Milk Marketing Channels in Middle Gujarat and Scope for Its Improvement

Marketing Efficiency of Milk Marketing Channels in Middle Gujarat and Scope for Its Improvement

Based on an aggregative analysis, the paper demonstrates marketing efficiency of milk marketing channels of dairy farmers in Middle Gujarat during the year 2018-19 based mainly on primary data using tabular analysis. The results indicated that the highest price spread was found in case of Channel-II...

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Veröffentlicht in:The Indian journal of agricultural economics 2021-12, Vol.76 (Number 4), p.574-604
Hauptverfasser: Satashia, Maitri, Pundir, R.S
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Marketing
Marketing channels
Producer’s share in consumer’s rupee
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Pundir, R.S
description Based on an aggregative analysis, the paper demonstrates marketing efficiency of milk marketing channels of dairy farmers in Middle Gujarat during the year 2018-19 based mainly on primary data using tabular analysis. The results indicated that the highest price spread was found in case of Channel-III followed by Channel-IV, Channel-II and Channel-I respectively. Among all the marketing channels, the highest marketing efficiency was found in Channel II. Channel I was found to be most efficient when analysed from view point of producers’ share in consumers’ rupee. The study also brought to the fore that higher the price spread, lower the efficiency in marketing of milk.
doi_str_mv 10.22004/ag.econ.345181
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subjects Marketing
Marketing channels
Producer’s share in consumer’s rupee
title Marketing Efficiency of Milk Marketing Channels in Middle Gujarat and Scope for Its Improvement
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