KRISHNA CONSCIOUSNESS IN EUROPE: THE WAY FARMING COMMUNITIES BECAME THE FOCAL POINTS OF MARKETING

Krishna Consciousness is regarded as one of the most successful new religious movements in terms of marketing in the Western World. The aim of this research was to identify and analyze the marketing strategy the members of the Krishna-conscious community apply in Europe via content analyses, field r...

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Veröffentlicht in:	APSTRACT: Applied Studies in Agribusiness and Commerce 2020-12, Vol.14 (3-4), p.13-24
Hauptverfasser:	Bence-Kiss, Krisztina, Szigeti, Orsolya
Format:	Artikel
Sprache:	eng
Schlagworte:	Farm Management farming communities Krishna Consciousness Marketing religious marketing
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