INSTRUMENTAL RATIONALITY (ZWERK RATIONAL) IN THE ORNAMENTAL PLANT BUSINESS COMMUNITY: A STUDY OF THE SRAWUNG NDULUR ORNAMENTAL PLANT BUSINESS COMMUNITY IN TULUNGAGUNG DISTRICT

The Srawung Ndulur community is an ornamental plant business community in Tulungagung Regency, the origin of the establishment of the Srawung Ndulur (Srandul) ornamental plant community originated from the joke of several cultivators and sellers of ornamental plants in the senggol market. The interesting thing in this community is that the social actions carried out by this business community are not only oriented towards economic gain, but there are other actions such as a sense of understanding, social solidarity and empathy for fellow community members. Referring to Weber that the rationality of a person's actions is divided into four, namely; Instrumental rationality (Zwerk Rational), Value-oriented rationality (Werk Rational), Affective action / Action influenced by emotions (Affectual Action), Traditional action / Action due to habit (Traditional action). The research objective is to find out the instrumental rationality (Zwerk Rational) of the Tulungagung Regency srawung ndulur business community. The research paradigm used is the sociology paradigm, namely social definition, the research method in this research is qualitative research, which is to describe a culture, understand the view of life from the point of view of the original community. Research analysis using the stages of description, analysis and interpretation. The results showed that community activities include anjangsana, merapat, nyakri, latber and bursa. Instrumental rationality (Zwerk Rational), namely; 1) Selling ornamental plants for profit, 2) Additional income besides the main job. 3) Getting information related to ornamental plants, 4) Getting ornamental plant products at economical prices, 5) Establishing cooperation and, 6) Establishing romantic relationships, 7) And the community becomes a second home.