Consumers' Response to Food Fraud: Evidence from Experimental Auctions

This study uses a laboratory valuation experiment to examine whether food fraud occurring in one country affects the valuation of products from that country as well as products from other countries. We use a between-subject experiment design to compare consumers' valuation of extra virgin olive...

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Veröffentlicht in:Journal of agricultural and resource economics 2020-05, Vol.45 (2), p.219-231
Hauptverfasser: Meerza, Syed Imran Ali, Gustafson, Christopher R.
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creator Meerza, Syed Imran Ali
Gustafson, Christopher R.
description This study uses a laboratory valuation experiment to examine whether food fraud occurring in one country affects the valuation of products from that country as well as products from other countries. We use a between-subject experiment design to compare consumers' valuation of extra virgin olive oil (EVOO) from different countries with and without exposure to information about olive oil fraud occurring in one of the countries. Results show that information about olive oil fraud in one country negatively affects the valuation of EVOO not only from that country but also from other countries, indicating negative spillover effects of food fraud.
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subjects Agribusiness
Agricultural production
Authenticity
Consumer behavior
Consumers
Consumption
Crime
Criminal investigations
Eggs
Evidence
Food Consumption/Nutrition/Food Safety
Food industry
Food processing industry
Food products
Food safety
Fraud
Olive oil
Product recalls
Quality
Retail stores
Sales
Salmonella
Scandals
spillover effect
Studies
Supply chains
Valuation
willingness to pay
title Consumers' Response to Food Fraud: Evidence from Experimental Auctions
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