THE ROLE OF SOCIAL MEDIA IN GASTRONOMY INDUSTRY

Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information soci...

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Veröffentlicht in:	APSTRACT: Applied Studies in Agribusiness and Commerce 2017-12, Vol.11 (3-4), p.95-104
Hauptverfasser:	Éva, Görgényi Hegyes, Balázs, Máté, Seyyed Amir, Vafaei, Mária, Fekete Farkas
Format:	Artikel
Sprache:	eng
Schlagworte:	communication consumer behavior Consumer/Household Economics Food Consumption/Nutrition/Food Safety gastronomy marketing strategy social media
Online-Zugang:	Volltext
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