Do Internet-Based Promotion Efforts Work? Evaluating MarketMaker

MarketMaker is one of the most extensive collections of electronic searchable food industry-related data engines in the country with over 17,500 profiles, including over 7,600 agricultural producers. This article summarizes the results of a survey that assesses the impact of MarketMaker on agricultu...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of agribusiness 2011, Vol.29 (1), p.161-180
Hauptverfasser:	Zapata, Samuel D, Carpio, Carlos E, Isengildina-Massa, Olga, Lamie, R. Dave
Format:	Artikel
Sprache:	eng
Schlagworte:	Demand and Price Analysis direct marketing e-commerce economic impact effectiveness nonparametric methods supply chain
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!