The Pet Food Industry: An Innovative Distribution Channel for Animal Welfare Meat?

This paper investigates the notion of launching an innovative pet food segment labelled “made from animal welfare meat” to achieve an added value for by-products that accrue in the production of animal welfare meat. Since the pet food market is characterized by a large premium segment and pet owners...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Pirsich, Wiebke, Theuvsen, Ludwig
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Agribusiness animal welfare meat, companion animals, pet food, pet owners, by-products
Online-Zugang:	Volltext
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