A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food

The controversy between altruistic (environment) and egoistic (health) values as explanatory factors of organic food consumption raises suspicions that consuming organic foods is not an end in itself but a means—a way to achieve healthiness rather than an expression of environmental values. In this...

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Veröffentlicht in:	The international food and agribusiness management review 2013-01, Vol.16 (4), p.51-76
Hauptverfasser:	Vega-Zamora, Manuela, Parras-Rosa, Manuel, Murgado-Armenteros, Eva María, Torres-Ruiz, Francisco José
Format:	Artikel
Sprache:	eng
Schlagworte:	consumer behavior Demand and Price Analysis Food Consumption/Nutrition/Food Safety heuristic cue indicator of perception Marketing organic food
Online-Zugang:	Volltext
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