A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food

The controversy between altruistic (environment) and egoistic (health) values as explanatory factors of organic food consumption raises suspicions that consuming organic foods is not an end in itself but a means—a way to achieve healthiness rather than an expression of environmental values. In this...

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Veröffentlicht in:The international food and agribusiness management review 2013-01, Vol.16 (4), p.51-76
Hauptverfasser: Vega-Zamora, Manuela, Parras-Rosa, Manuel, Murgado-Armenteros, Eva María, Torres-Ruiz, Francisco José
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container_issue 4
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container_title The international food and agribusiness management review
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creator Vega-Zamora, Manuela
Parras-Rosa, Manuel
Murgado-Armenteros, Eva María
Torres-Ruiz, Francisco José
description The controversy between altruistic (environment) and egoistic (health) values as explanatory factors of organic food consumption raises suspicions that consuming organic foods is not an end in itself but a means—a way to achieve healthiness rather than an expression of environmental values. In this case, the term 'organic' could be assumed to be a heuristic cue. This paper examines whether the heuristic role of the term 'organic' can indeed be assumed. Personal interviews were conducted with 800 individuals. Results indicated that the term 'organic' plays an important role as a heuristic cue of superiority.
doi_str_mv 10.22004/ag.econ.159660
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source AgEcon; DOAJ Directory of Open Access Journals; EZB-FREE-00999 freely available EZB journals
subjects consumer behavior
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
heuristic cue
indicator of perception
Marketing
organic food
title A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food
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