Starting conditions for the green branding of a city

The aim of this paper is to investigate the starting conditions of green resource branding in Hong Kong and Copenhagen. The study is based on the application of the Green Brand Hexagon (GBH) that measures multi-dimensional attributes of a green resource brand. Two surveys were conducted in Hong Kong...

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Veröffentlicht in:	Journal of destination marketing & management 2018-12, Vol.10, p.10-24
Hauptverfasser:	Chan, Chung-Shing, Marafa, Lawal M., Konijnendijk Van Den Bosch, Cecil C., Randrup, Thomas Barfoed
Format:	Artikel
Sprache:	eng
Schlagworte:	City branding Copenhagen Economic Geography Ekonomisk geografi Green resource brand Hong Kong Urban green resources
Online-Zugang:	Volltext
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