How useful are perception- and experienced-based measures in predicting actual food choice? Evidence from an in-store field experiment using a multi-response approach

•We examine how multi-response measures predict actual food product choice.•Non-hypothetical data were obtained from an in-store field experiment.•Structural differences were found between sensory evaluation and product perceptions.•Liking evaluation was predictive of choice.•Actual choice is likely...

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Veröffentlicht in:	Food quality and preference 2021-12, Vol.94, p.104320, Article 104320
Hauptverfasser:	Lagerkvist, C.J., Mwende, Janet, Muoki, Penina, Okello, Julius J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer Food Science JAR scale Kenya Livsmedelsvetenskap Product conceptualization Reference-dependent preferences Sensory evaluation
Online-Zugang:	Volltext
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