Innovation and Design in the Age of Artificial Intelligence

At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of innovation is what scholars and practitioners refer to as “design.” Decisions in innovation processes have so far been taken by humans. What happens when...

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Veröffentlicht in:The Journal of product innovation management 2020-05, Vol.37 (3), p.212-227
Hauptverfasser: Verganti, Roberto, Vendraminelli, Luca, Iansiti, Marco
Format: Artikel
Sprache:eng
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