Business model opportunities in brick and mortar retailing through digitalization

Purpose: In current retailing, digitalization provides new value creation mechanisms that increase competition and offer customers myriad options to fulfil their needs. Increasing complexities in the retail field has instigated restructuring, pressuring traditional retailers to reconsider their busi...

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Veröffentlicht in:	Journal of business models 2020, Vol.8 (3), p.33-61
1. Verfasser:	Hokkanen, Harri
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Business models Competition Competitive advantage Digital technology Retail stores Retailing industry Value creation
Online-Zugang:	Volltext
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