In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field

This research examines consumers' general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of-purchase sales, but the results of the current study indicate instead that it can increase purchases overall. Using eye-tracking t...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of marketing 2018-07, Vol.82 (4), p.102-126
Hauptverfasser:	Grewal, Dhruv, Ahlbom, Carl-Philip, Beitelspacher, Lauren, Noble, Stephanie M., Nordfält, Jens
Format:	Artikel
Sprache:	eng
Schlagworte:	Cellular telephones Consumer behavior Marketing Point of sale Shopping Studies
Online-Zugang:	Volltext
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